Job Description
Through its strategic focus on automating the high-acuity areas of the hospital (Emergency Department, Perioperative Suite, and Intensive Care Units), We have carved out a unique competitive position in the marketplace. Within this “high-acuity cluster” of solutions, our products have been recognized as an industry-leading tool for automating one of the most important and dynamic areas of the hospital, the emergency department (ED).
Reporting to the VP, Product Marketing for the Emergency Care Division, you will play the key strategic role of determining go-to-market strategies and related products, then executing on programs designed to maximize revenue and increase direct sales and channel partner effectiveness.
Among your responsibilities will be developing marketing and launch plans to cost-effectively drive customer acquisition and retention and maximize the financial performance of marketing programs. Working with product management, you will develop strong product positioning, messaging and competitive selling strategies. Working with marketing communications, you will guide the execution of sales training and readiness programs, the development of collateral materials, Website content, trade show and event strategies and other marketing programs. You will strive to make all programs global in scope where appropriate, well-integrated, synchronized with other marketing initiatives, and with a high and measurable ROI.
You will work closely with your counterparts in Sales, product management, and marketing communications, in the US and Europe. You must enjoy spending time in the market to understand its problems, and to develop ways to market innovative solutions for the broader market.
You must be able to communicate fluently with all areas of the company. You will present ideas to product line and marketing management for funding and staffing (the “why” of the ideas you propose). You will work with product management and marketing communications counterparts to define program plans and requirements (the “what” and the “when” that will meet the needs of the market). You will work with Sales to understand their needs, and to develop clear and concise positioning and messaging, training tools and materials, collateral, Website content and other vehicles for delivering the value proposition. You may be called upon to support key sales opportunities. Where appropriate, you will work with 3rd party partners (technology and/or channels) to bring our solutions to market.
KEY RESPONSIBILITIES
Managing programs from “cradle to grave” (e.g., from idea through funding and development to execution and measurement), owning everything from planning to tactical/executional activities.
Driving cost-effectiveness and ROI for each program proposed and executed, including post-program tracking of results (leads generated, cost per lead, etc.) vs. program objectives and expectations.
Supporting a “whole product” solution set and mentality through delivering on your portion of the “product contract”, and through clear and differentiated positioning.
Working with Product Management and Marketing Communications in developing and implementing a global, company-wide go-to-market and launch plan, across all departments and geographies.
Maximizing the marketing and sales value of channel and partner relationships, through joint marketing programs as appropriate.
Required Experience
5 - 7 or more years of software marketing or marketing programs experience in a global, enterprise-scale, business-to-business (B2B) environment.
Sharp analytical mind and strong business and marketing programs backgrounds.
Excellent communications skills across all communications media, including public speaking experience and comfort, up to C-level, both internally and externally.
Comfort and knowledge in all elements of the marketing mix, and the ability to analyze the tradeoffs between various marketing elements to achieve maximum results at minimum expense.
Experience in healthcare IT, particularly with hospital-related systems, a strong plus.
Undergraduate degree in a business or technical discipline required. Work toward an advanced degree, such as an MBA, a strong plus.
This position requires travel (to customer and non-customer sites, trade shows, conferences, events, etc.) in North America and Europe (20 - 25%).
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