The Marketing Manager reports directly to the Director of Marketing in the Customer Relationship Management group of the Ultrasound Division. The Market Manager is responsible for global marketing planning and implementation through an understanding of the assigned market segements and product portfolio segments. This position is specifically responsible for products in the high-end or premium/ultra-premium segment. The Market Manager is responsible for all aspects of marketing to include product pricing and competitive positioning, sales training, collateral development, demo fleet planning and service strategy, etc. The Market Manager has responsibility to develop global product campaigns and revenue - generation strategies and assist with meeting regional strategy customization needs to support both direct sales channels and dealer relationships. The Market Manager is responsible for all aspects of marketing through the product lifecycle to include development of marketing plans in the R&D phase of new projects through product launch and on-going sales and marketing support for existing products. A customer - focused approach with excellent communication skills is required.
Requirements: Minumum 4-6 years experience in marketing and/or sales of medical device. Experience in other types of capital equip industries will be considered however, specific medical industry experience highly desireable. Requires bachelor’s degree in relevant field or equivalent experience. Master’s degree highly desireable.
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